Hey there. I'm Laura.  

For over a decade, I have been using customer research to answer crucial business questions and make strategic product, UX and commercial decisions. 

 

I have conducted dozens of end-to-end qualitative and quantitative research projects in Fortune 50 and startup companies and stood up successful research and testing programs while educating teammates and colleagues on the power of research and creating revenue-driving tech solutions. My consumer and user research has spanned customer interviews, surveys, shop-alongs, AB and multivariate testing, focus groups, usability testing and ethnography. 

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I was first exposed to the research world while working at a nonprofit research center early in my career. I saw their research drastically change lives and childhood outcomes and learned the essentials of research design. As I managed development and redesign of the center's client portal, I intuitively (and not so coincidentally) started to use UX research methods to make design decisions.

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My understanding of and respect for UX research deepened as I formally studied technology interaction and communication in grad school, where I ran multiple usability studies and conducted my own research on technology usage across the lifespan. I was formally trained in qualitative research methods as a Research Assistant and Woodruff Research Fellow, focusing on grounded theory and thematic coding.

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Since those first days, I've gained experience across research types, company sizes and in e-commerce and brick and mortar experiences. My goal is always to ask the right questions and provide practical, strategic recommendations.